ITV Studios signs landmark deal with UK theme park
29 Apr 2019
ITV joins BBC in best of British line-up for world class resort.
The London Resort, a multi-billion-pound global destination theme park due to open in 2024, has signed a landmark deal with ITV Studios. The partnership will see world famous content and characters transformed into unique attractions in what will be one of the largest, immersive experience resorts in the world.
The London Resort will feature two parks set over 535 acres – the equivalent of 136 Wembley Stadiums. Three times larger than other UK parks, it will have 200 acres dedicated to rides and experiences and a bespoke entertainment district devoted to a full-suite of hospitality experiences including the provision of 3,500 hotel rooms.
"We are thrilled to be on board with this world class project, which will offer fans a whole new way to experience our brand”, commented Steve Green, EVP Kids Content and Distribution, ITV Studios Global Entertainment. “ITV Studios creates more than TV, building global franchises loved by generations of families, and we look forward to seeing one of our biggest global brands brought to life on such a grand scale right here in the UK."
Millions of pounds have already been invested in The London Resort which will be one of the largest construction projects across Europe. Situated just 17 minutes from London, on the Swanscombe Peninsula, Kent, the resort will create over 30,000 jobs and, once open, will contribute billions of pounds to UK plc.
“To create a world class destination, you have to work with world class partners and ITV Studios ticks every box”, commented Steve Norris, Chairman of The London Resort Company Holdings (LRCH). “Globally recognised for its rich heritage of creating some of the most popular and entertaining content on the small screen, ITV has properties which have never been transformed into truly unique experiences. That’s the vision and I’m delighted to welcome them on board for what promises to be an epic journey.”